UPDATE: This intake is now closed. Please email me creative@scribecartel.com if you'd like to be on the list for the next round.
So you’ve completed your certification and are armed with energy and expertise as a new naturopath, sound healer, doula, TCM practitioner, herbalist, massage therapist, holistic counsellor, Human Design consultant.
In the vibrant realm of holistic health, I see you newly minted practitioners stepping into entrepreneurship, bearing your individual gifts and knowledge reservoirs.
You may have left the corporate world or another 9-5 role to follow your dream of employment freedom and doing what lights you up while helping others.
You are the wisdom and medicine keepers of the future. Your heart beats with devotion to heal and serve.
With your certification completed, you are excited about stepping into the business arena. Yet, a veil of uncertainty shrouds your vision as you stare at the vast ocean of branding and marketing considerations.
"Where do I begin,"
“I know nothing about marketing.”
"I'm not a writer or creative type."
Certification courses equip you with practical skills but often don’t give much, if any, information on how to build a business.
As a soulful server, healing remedy maker or mindfulness modality teacher, you have the power to make a profound impact on the lives of others.
You want to start crafting your brand early (even if you’re still in training for when you’re ready to go out on your own) and discovering the marketing approaches available, as getting your name out there and forming an aligned content marketing plan that attracts and retains clients takes time, experimentation and effort.
But it’s worth it, and with some knowledge in your toolkit, it can become a pleasurable and rewarding part of your business.
Before pursuing a full-time writing career, I followed another path: becoming a yoga teacher.
Excited after completing my yoga teacher training, I couldn’t wait to share my newfound knowledge, learn even more through teaching and sprinkle my flavour of wisdom into my classes.
It was circa 2011. Blogging was big, and Instagram was taking off, but you do well with word of mouth and through in-person yoga communities until social media took digital marketing to the next level.
Back then, I didn’t have the knowledge I have now. I struggled to get myself out there because we weren't taught anything about the business of yoga in the course. And unlike now, there wasn’t access to a smorgasbord of courses and coaches to teach me what I needed to know to keep going and succeed.
My lack of success mirrored this. I quit after 18 months.
The Integrative Marketing Mini Course will teach you everything you need to start crafting your brand persona and reputation, and market in a fulfilling way.
Walk away with skills that will serve you to:
💮Understand the branding basics you need and get started on crafting yours
💮Uncover your unique aspects through practical exercises that will inform your framework
💮 Cultivate a brand that reflects your essence, and that will resonate with who you ideally want to work with
💮Traverse marketing labyrinths and apply only what works for you
💮Have marketing foundations you can continue building on for attracting and retaining clients
💮Access your inner creative to compose authentic and informative content that builds credibility
💮Use alternative digital marketing approaches to get your name out there (online isn’t everything!)
I'm a West Australian content writer, digital marketing sage, natural medicine advocate and etymology nerd with ten years of communications and marketing experience across the private, public and not-for-profit realms.
I now specialise in supporting natural health businesses, brands and practitioners to establish their authority and online presence through websites, blogs, socials and email newsletters.
Get to know me more through my website and connect with me on LinkedIn and Instagram.